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Under the strategic tie-up, the two partners will work closely to create synergy, including providing advice on locations and the aspects of Hong Kong culture to be featured in each programme which will place Hong Kong firmly on the travel wish list of legions of K-drama fans. When travel restrictions are eased, Hong Kong scenes will be filmed as backdrops for a range of drama and variety programmes made by CJ ENM, which creates some of the region’s most popular and content, such as Crash Landing On You, Goblin: The Lonely and Great God, Hospital Playlist, Vincenzo, Youn's Kitchen and New Journey to the West. CJ ENM’s highly popular original content is currently available across more than 200 countries, and has been viewed worldwide through partnerships with some of the world’s most popular streaming platforms. The HKTB and CJ ENM signed a Memorandum of Understanding (MOU) that will see Hong Kong featured in a variety of shows made by CJ ENM from 2022 until 2024, beaming the city’s unique lifestyle and culture into the living rooms of global audiences.
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The partnership will encourage audiences to recall some of their favourite scenes from K-dramas and shows at authentic locations in Hong Kong and boost tourism when international travel resumes. The Hong Kong Tourism Board (HKTB) is the first tourism organisation to enter into a strategic partnership of this kind with CJ ENM.
#OCEAN PARK HONG KONG TOURISM BOARD PARTNERSHIP TV#
The Board said it would launch a second round of the “Free Tour” programme when restrictions on local tours have been lifted.Aiming to promote Hong Kong as a travel destination through Korean drama and variety TV shows, the Hong Kong Tourism Board has signed a three-year deal with Seoul-based CJ ENM - one of Asia’s leading entertainment groups. “We are grateful for the participation of the hotels in the promotion to boost the local ambience and encourage the public to experience local tourism and enjoy the services and facilities that Hong Kong hotels have to offer,” Cheng said. There are around 140 hotels participating in the “Staycation Delights” programme, including the Grand Hyatt Hong Kong, Hong Kong Ocean Park Marriott Hotel and Holiday Inn Express Hong Kong. HKTB has provided funding for 20,000 room bookings on a first-come, first-served basis. Total retail sales in the said months each fell by more than 13% year-on-year, according to the Census and Statistics Department, whilst revenue in the food and beverage sector declined 25% in the fourth quarter of 2020. “As the pandemic has shown signs of alleviation, the HKTB has rolled out a new round of promotions under the ‘Holiday at Home’ campaign to boost consumption in the city’s retail and food and beverage sectors,” HKTB Executive Director Dane Cheng said.Ĭheng said the fourth wave of the pandemic further disrupted retail sales in Hong Kong between December 2020, and January this year. Individuals who avail the programme will be given a $500 discount on a hotel package in exchange for an original machine-printed receipt worth at least $800 for any physical retail or dining outlet. The Hong Kong Tourism Board (HKTB) has kicked off its “Staycation Delight” programme, intended to encourage local consumption amid the COVID-19 pandemic. The programme allows the public to redeem a hotel package discount using $800 receipts from retail and dining outlets.